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~subject:"Brand anthropomorphism"
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Brand anthropomorphism
India
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Consumer behaviour
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Brand image
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PLS-SEM
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Holiday behaviour
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Brand management
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Customer satisfaction
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Retail trade
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Consumer guilt
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Consumer satisfaction
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Deforestation
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Malhotra, Gunjan
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Dandotiya, Gunjan
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Jham, Vimi
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Sehgal, Nidhi
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International journal of retail and distribution management
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Journal of retailing and consumer services
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Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand
Malhotra, Gunjan
;
Dandotiya, Gunjan
- In:
International journal of retail and distribution management
51
(
2023
)
12
,
pp. 1719-1736
Persistent link: https://www.econbiz.de/10014484179
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Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
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