Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Nidhi Sehgal, Vimi Jham, Gunjan Malhotra
| Year of publication: |
2023
|
|---|---|
| Authors: | Sehgal, Nidhi ; Jham, Vimi ; Malhotra, Gunjan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-10
|
| Subject: | Brand anthropomorphism | Brand warmth | Psychological ownership | Repurchase intention | Self-brand cingruity | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373396