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Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi; Christodoulides, George; … - In: International business review : the official journal of … 28 (2019) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
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Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
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Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean; Christodoulides, George; Khan, M. Sajid - In: Journal of business research : JBR 161 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014288889