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~subject:"Brand image"
~subject:"Pricing strategy"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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E-Game-Advertising als Ersatz...
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Brand image
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Werbung
5,399
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7
Martín Herrán, Guiomar
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Kort, Peter M.
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International journal of advertising : the review of marketing communications
55
Journal of business research : JBR
46
Journal of marketing communications
29
International journal of internet marketing and advertising : IJIMA
27
International journal of advertising : the quarterly review of marketing communications
25
Journal of promotion management : innovations in planning and applied research
25
European journal of operational research : EJOR
23
Journal of advertising research
21
Journal of retailing and consumer services
19
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Psychology & marketing
16
Journal of promotion management : JPM
14
The journal of product & brand management
12
European journal of marketing : EJM
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of industrial organization
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of current issues and research in advertising
9
Journal of marketing
9
Young consumers : insight and ideas for responsible marketers
9
Asia Pacific journal of marketing and logistics
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of current issues and research in advertising : JCIRA
8
Marketing letters : a journal of research in marketing
8
Technological forecasting & social change : an international journal
8
International journal of production economics
7
Cogent business & management
6
Economics letters
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of market research
6
International journal of production research
6
Journal of economic dynamics & control
6
Journal of marketing management : MM
6
Marketing : ZFP ; journal of research and management
6
Information economics and policy : IEP
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ECONIS (ZBW)
1,101
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1
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1
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
2
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
3
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
8
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
9
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
10
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
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