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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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Foreign direct investments by emerging market firms : determinants and perceptions in Germany
Kreppel, Heidi - 2012
Persistent link: https://www.econbiz.de/10009625423
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Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael - 2017
Persistent link: https://www.econbiz.de/10011659566
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel - 2018
Persistent link: https://www.econbiz.de/10011960279
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep; Batra, Rajeev - 2009
Persistent link: https://www.econbiz.de/10003785061
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269