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Brand image
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Finnland
18,535
Finland
11,794
Theorie
10,575
Theory
10,393
Beziehungsmarketing
8,759
Relationship marketing
8,747
Markenführung
7,342
Brand management
7,339
Frühindikator
6,936
Leading indicator
6,756
Markenimage
6,505
Deutschland
6,393
Germany
5,878
USA
5,829
United States
5,579
Online-Handel
5,384
Online retailing
5,370
Kundenzufriedenheit
5,360
Customer satisfaction
5,358
Social Web
4,558
Social web
4,555
Online-Marketing
4,335
Internet marketing
4,311
Dienstleistungsqualität
4,298
Service quality
4,295
Brand
4,205
Markenartikel
4,201
Einzelhandel
4,144
Retail trade
4,052
Verbraucherverhalten
3,558
Werbewirkung
3,541
Electronic Commerce
3,520
Advertising effects
3,503
E-commerce
3,410
Experiment
3,318
Emotion
3,147
Prognoseverfahren
2,939
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Undetermined
3,433
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1,002
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5,636
Book / Working Paper
842
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3
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51
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18
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16
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9
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7
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4
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2
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2
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6,305
German
170
Italian
3
French
2
Polish
2
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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Springer Fachmedien Wiesbaden
7
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Marketing intelligence & planning
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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Source
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ECONIS (ZBW)
6,480
RePEc
1
Showing
1
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10
of
6,481
Sort
relevance
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date (newest first)
date (oldest first)
1
The effect of green labels on consumer decision making
Björk, Peter
-
1997
Persistent link: https://www.econbiz.de/10000976816
Saved in:
2
The value of green labels : a consumer perspective
Björk, Peter
- In:
Liiketaloudellinen aikakauskirja
47
(
1998
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10001252544
Saved in:
3
Antecedents of green behavioral intentions : a cross-country study of Turkey,
Finland
and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
Saved in:
4
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
5
Perception of country of brand origin and country of product manufacturing among Lithuanians and emigrants from Lithuania
Dikčius, Vytautas
;
Stankevičienė, Gintarė
- In:
Organizations and markets in emerging economies
1
(
2010
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009354780
Saved in:
6
Positioning Thai Brands in Developed Country Markets : Consumer Research from
Finland
Speece, Mark
-
2015
. Six consumer surveys from
Finland
show that Thai products do face some resistance. However, the majority of consumers are …
Persistent link: https://www.econbiz.de/10013022752
Saved in:
7
Myth-mediated branding
Tillotson, Jack S.
;
Martin, Diane M.
-
2015
Persistent link: https://www.econbiz.de/10011657509
Saved in:
8
Made in Germany? Das Produkt-Land-Image Deutschlands im Vergleich zu anderen europäischen Ländern in
Finnland
im Jahr 2000
Valokari, Johanna
- In:
Marktkommunikation in Theorie und Praxis : inter- und …
,
(pp. 197-225)
.
2004
Persistent link: https://www.econbiz.de/10002128464
Saved in:
9
Consumers' stock preferences beyond expected financial returns ; the influence of product and brand evaluations
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
3
,
pp. 193-221
Persistent link: https://www.econbiz.de/10008696409
Saved in:
10
Country image as a nation-branding tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
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