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Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael - 1999
Persistent link: https://www.econbiz.de/10001352263
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Brand loyalty among Norwegian car owners
Jørgensen, Finn; Mathisen, Terje Andreas; Pedersen, Hassa - In: Journal of retailing and consumer services 31 (2016), pp. 256-264
Persistent link: https://www.econbiz.de/10011528702
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Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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Brand name types and consumer demand : evidence from China's automobile market
Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun - In: Journal of marketing research 56 (2019) 1, pp. 158-175
Persistent link: https://www.econbiz.de/10012177252
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela; Huber, Frank - 2000
Persistent link: https://www.econbiz.de/10001431447
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Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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Consumer rental car choice : price, agent, and brand effects
Ainscough, Thomas L.; Trocchia, Philip J.; Gum, John R. - In: Journal of business & economics research 7 (2009) 7, pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
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Markenpersönlichkeit als Erfolgsfaktor des Markenmanagements : ein Segmentierungsansatz zum Markenpersönlichkeitsmanagement am Beispiel des Automobilmarkts
Breyer, Wolfgang - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 133-141). 2008
Persistent link: https://www.econbiz.de/10003588546
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Defending the markers of masculinity : consumer resistance to brand gender-bending
Avery, Jill - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10009684920
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Brand Name Types and Consumer Demand : Evidence from China's Automobile Market
Wu, Fang - 2020
Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English), because the former features looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way...
Persistent link: https://www.econbiz.de/10012854425