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The relqual scale: a measure o...
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Brand image
Relationship marketing
25,943
Beziehungsmarketing
25,154
Consumer behaviour
8,778
Konsumentenverhalten
8,731
Customer satisfaction
5,359
Kundenzufriedenheit
5,307
Service quality
3,871
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3,848
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2,221
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2,173
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2,173
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1,989
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1,989
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1,889
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1,876
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1,857
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1,664
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1,615
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1,538
Internet marketing
1,530
Kundenwert
1,462
Customer value
1,438
Customer integration
1,428
Kundenintegration
1,428
Vertrauen
1,348
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1,346
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1,317
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1,311
Brand
1,258
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1,244
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1,207
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Loureiro, Sandra Maria Correia
16
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12
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12
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11
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10
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9
Hyun, Sunghyup Sean
9
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9
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9
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8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
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6
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6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
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6
Thomson, Matthew
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Ahn, Jiseon
5
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5
Brodie, Roderick J.
5
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5
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5
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Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
Journal of retailing and consumer services
68
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
30
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of marketing communications
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Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International review on public and non-profit marketing
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Pakistan journal of commerce and social sciences
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
1,854
Other ZBW resources
7
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1
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
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2
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili
;
Krystallis, Athanasios
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
Saved in:
3
Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
3
,
pp. 303-329
Persistent link: https://www.econbiz.de/10009785965
Saved in:
4
The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty
Utama, I Putu
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012005189
Saved in:
5
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
6
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
7
The role of relationship quality in integrated destination marketing
Choi, Suh-hee
;
Cai, Liping A.
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 541-552
Persistent link: https://www.econbiz.de/10011918003
Saved in:
8
Assessing consumer perceptions of neolocalism : making a case for microbreweries as place-based brands
Taylor, Scott <Jr.>
;
DiPietro, Robin B.
- In:
The Cornell hospitality quarterly
61
(
2020
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10012210777
Saved in:
9
Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid
;
Yaseen, Asif
;
Wasaya, Allah
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
Saved in:
10
Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao
;
Legendre, Tiffany S.
;
Jung, InHaeng
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
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