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Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
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Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
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Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Han, Heesup; Hyun, Sunghyup Sean - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 3, pp. 303-329
Persistent link: https://www.econbiz.de/10009785965
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The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty
Utama, I Putu - In: Global business and finance review 24 (2019) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10012005189
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Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia; Cunha, Namércio Pereira da - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
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Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold; Molinillo, Sebastian; Wang, Shasha - In: Journal of retailing and consumer services 44 (2018), pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
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The role of relationship quality in integrated destination marketing
Choi, Suh-hee; Cai, Liping A. - In: Journal of travel and tourism marketing 35 (2018) 5, pp. 541-552
Persistent link: https://www.econbiz.de/10011918003
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Assessing consumer perceptions of neolocalism : making a case for microbreweries as place-based brands
Taylor, Scott <Jr.>; DiPietro, Robin B. - In: The Cornell hospitality quarterly 61 (2020) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10012210777
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Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid; Yaseen, Asif; Wasaya, Allah - In: Journal of hospitality marketing & management 27 (2018) 8, pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
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Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao; Legendre, Tiffany S.; Jung, InHaeng - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343