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Brand equity, relationship quality, relationship value, and customer loyalty : evidence from the telecommunications services
Chen, Ching-fu; Myagmarsuren, Odonchimeg - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 957-974
Persistent link: https://www.econbiz.de/10009504072
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A closer look at destination : image, personality, relationship and loyalt
Chen, Ching-fu; Phou, Sambath - In: Tourism management : research, policies, practice 36 (2013), pp. 269-278
Persistent link: https://www.econbiz.de/10009736183
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Exploring relationships between Mongolian destination brand equity, satisfaction and destination loyalty
Chen, Ching-fu; Myagmarsuren, Odonchimeg - In: Tourism economics : the business and finance of tourism … 16 (2010) 4, pp. 981-994
Persistent link: https://www.econbiz.de/10008779196
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Airline brand equity, brand preference, and purchase intentions : the moderating effects of switching costs
Chen, Ching-fu; Chang, Yu-Ying - In: Journal of air transport management 14 (2008) 1, pp. 40-42
Persistent link: https://www.econbiz.de/10003657821
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Importance-performance analysis as a strategic tool for tourism marketers : the case of Taiwan’s destination image
Jeng, Chi-Ruey; Snyder, Adam T.; Chen, Ching-fu - In: Tourism and hospitality research : THR 19 (2019) 1, pp. 112-125
Persistent link: https://www.econbiz.de/10012165606