Exploring relationships between Mongolian destination brand equity, satisfaction and destination loyalty
Year of publication: |
2010
|
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Authors: | Chen, Ching-fu ; Myagmarsuren, Odonchimeg |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 16.2010, 4, p. 981-994
|
Subject: | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenführung | Brand management |
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