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Journal of family business strategy
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ECONIS (ZBW)
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Exploring family business brands : understanding predictors and effects
Barroso Martínez, Ascensión
;
Sanguino Galván, Ramón
; …
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10012061024
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2
Branding the family firm : a review, integrative framework proposal, and research agenda
Binz Astrachan, Claudia
;
Botero, Isabel
;
Astrachan, …
- In:
Journal of family business strategy
9
(
2018
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10011864857
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