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The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
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Consumer's love for functional brands : the Aspirin case
Borges, Ana Pinto; Cardoso, Cláudia; Rodrigues, Paula - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 477-491
Persistent link: https://www.econbiz.de/10011643553
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Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes; Junaid, M.; Sousa, Ana; … - In: The journal of brand management : an international journal 31 (2024) 4, pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
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Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: EuroMed journal of business 17 (2022) 4, pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
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What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes; Brochado, Ana; Sousa, Ana - In: European journal of marketing 57 (2023) 9, pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014465439