Consumer's love for functional brands : the Aspirin case
Year of publication: |
2016
|
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Authors: | Borges, Ana Pinto ; Cardoso, Cláudia ; Rodrigues, Paula |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 10.2016, 4, p. 477-491
|
Subject: | Consumer behaviour | Brand love | Aspirin | Functional brands | Konsumentenverhalten | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Emotion |
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