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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.; García-Fernández, J.; Calabuig Moreno, … - In: Economic research 35 (2022) 1,3, pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise - In: DBS business review : an international academic … 5 (2023), pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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New brands : contextual differences and development of brand associations over time
Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
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The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T. - In: International journal of management and marketing … 9 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011551967