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Brand image
consumer awareness
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
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Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam
- In:
International journal of trade and global markets
8
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
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2
Global cause awareness : tracking awareness through electronic word of mouth
Davis, Lenita
;
Rountree, Melissa Markley
;
Davis, Jullet A.
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011591276
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3
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
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4
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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