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Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
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The thrill of a smart purchase : does country matter?
Quinones, Myriam; Gómez-Suárez, Mónica; Yagüe … - In: International journal of consumer studies 46 (2022) 1, pp. 295-308
Persistent link: https://www.econbiz.de/10012808033
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Country-of-origin effects and consumer attitudes towards luxury brands : evidence from Switzerland and Singapore
Glamheden, Anna Helena - 2006
Persistent link: https://www.econbiz.de/10003389539
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Der Country-of-Origin-Effekt : Determinanten und Management
Breu, Christian - 2002
Persistent link: https://www.econbiz.de/10001709680
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes - In: Psychology & marketing 30 (2013) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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Consumer rental car choice : price, agent, and brand effects
Ainscough, Thomas L.; Trocchia, Philip J.; Gum, John R. - In: Journal of business & economics research 7 (2009) 7, pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
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Markenpersönlichkeit als Erfolgsfaktor des Markenmanagements : ein Segmentierungsansatz zum Markenpersönlichkeitsmanagement am Beispiel des Automobilmarkts
Breyer, Wolfgang - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 133-141). 2008
Persistent link: https://www.econbiz.de/10003588546
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Brand loyalty among Norwegian car owners
Jørgensen, Finn; Mathisen, Terje Andreas; Pedersen, Hassa - In: Journal of retailing and consumer services 31 (2016), pp. 256-264
Persistent link: https://www.econbiz.de/10011528702
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Defending the markers of masculinity : consumer resistance to brand gender-bending
Avery, Jill - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10009684920