Determinants of store brands' success : a cross-store format comparative analysis
Cristina Calvo-Porral; Jean-Pierre Lévy-Mangin
| Year of publication: |
2014
|
|---|---|
| Authors: | Calvo-Porral, Cristina ; Lévy Mangin, Jean-Pierre |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 7, p. 595-612
|
| Subject: | Brand equity | Retailer | Store brand | Structural equation modelling | Einzelhandel | Retail trade | Markenführung | Brand management | Handelsmarke | Markenimage | Brand image | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387842