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~subject:"Brand image"
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Brand image
Brand management
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Markenführung
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Finland
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Finnland
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Logistics provider
5
Logistikdienstleister
5
Outsourcing
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Customer satisfaction
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Customer integration
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Dienstleistungsqualität
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Markenimage
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Juntunen, Mari
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Juga, Jari
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Juntunen, Jouni
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Arantola, Noora
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The journal of brand management : an international journal
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The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
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Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari
;
Juntunen, Jouni
;
Juga, Jari
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
Saved in:
2
Investigating brand equity of third-party service providers
Grant, David B.
;
Juntunen, Jouni
;
Juga, Jari
;
Juntunen, Mari
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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