Co-creating corporate brands in start-ups
Year of publication: |
2012
|
---|---|
Authors: | Juntunen, Mari |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 2, p. 230-249
|
Subject: | Unternehmensgründung | Business start-up | KMU | SME | Markenarchitektur | Brand architecture | Stakeholder |
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