Co-creating corporate brands in start-ups
Mari Juntunen
| Year of publication: |
2012
|
|---|---|
| Authors: | Juntunen, Mari |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 2, p. 230-249
|
| Subject: | Unternehmensgründung | Business start-up | KMU | SME | Markenarchitektur | Brand architecture | Stakeholder |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570958