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Branding and the Cyprus wine industry
Vrontis, Demetris; Paliwoda, Stanley J. - In: The journal of brand management : an international journal 16 (2008/09) 3, pp. 145-159
Persistent link: https://www.econbiz.de/10003790469
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Country of Assembly (COA) effect on perceived automobile quality : a Thai consumers' perspective
Chandrasen, Abhirarm; Paliwoda, Stanley J. - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 483-499
Persistent link: https://www.econbiz.de/10003874145
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Winning the China vitamin war by building a strong brand
Chen, Junsong; Burgers, William P. - In: International journal of pharmaceutical and healthcare … 1 (2007) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10003936988
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice
Laforet, Sylvie; Chen, Junsong - In: Journal of world business : JWB 47 (2012) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10009406780
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A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
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The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75
Persistent link: https://www.econbiz.de/10011690533