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~subject:"Brand image"
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Marketing management in Asia
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Brand image
Internationales Marketing
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Marketing
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China
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Consumer behaviour
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Interkulturelles Management
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Chen, Junsong
5
Dou, Wenyu
2
Paliwoda, Stanley J.
2
Wu, Jintao
2
Bang, Nguyen
1
Burgers, William P.
1
Chandrasen, Abhirarm
1
Laforet, Sylvie
1
Melewar, T. C.
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Vrontis, Demetris
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Journal of marketing management : MM
2
European journal of marketing : EJM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of strategic marketing
1
Journal of world business : JWB
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Branding and the Cyprus wine industry
Vrontis, Demetris
;
Paliwoda, Stanley J.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 145-159
Persistent link: https://www.econbiz.de/10003790469
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2
Country of Assembly (COA) effect on perceived automobile quality : a Thai consumers' perspective
Chandrasen, Abhirarm
;
Paliwoda, Stanley J.
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 483-499
Persistent link: https://www.econbiz.de/10003874145
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3
Winning the China vitamin war by building a strong brand
Chen, Junsong
;
Burgers, William P.
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10003936988
Saved in:
4
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
5
Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice
Laforet, Sylvie
;
Chen, Junsong
- In:
Journal of world business : JWB
47
(
2012
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10009406780
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6
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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