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Brand image
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28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
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19
Usman, Osly
19
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18
Guzman, Francisco
18
Melewar, T. C.
18
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17
Sarkar, Abhigyan
17
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11
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11
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Pelsmacker, Patrick de
11
Romaniuk, Jenni
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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1
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1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Universität Greifswald
1
Universität Mannheim
1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
368
The journal of product & brand management
248
Journal of retailing and consumer services
225
The journal of brand management : an international journal
223
Psychology & marketing
106
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
74
Journal of international consumer marketing
71
International journal of hospitality management
65
The journal of consumer marketing
62
International marketing review
53
Journal of global marketing
53
Journal of strategic marketing
53
Marketing intelligence & planning
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of marketing
48
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of travel and tourism marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
The IUP journal of brand management : IJBRM
36
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
Qualitative market research : an international journal
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of international marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of business ethics : JOBE
30
European journal of marketing
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ECONIS (ZBW)
6,728
Other ZBW resources
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RePEc
1
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1
Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Gierl, Heribert
;
Großmann, Tina
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
4
,
pp. 355-384
Persistent link: https://www.econbiz.de/10003719328
Saved in:
2
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
3
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
4
Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
5
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
6
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
8
A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
9
Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.
;
Freling, Traci H.
;
Skinner, Steven J.
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
Saved in:
10
Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart
;
Spence, Mark T.
;
Gregan-Paxton, Jennifer
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 122-144
Persistent link: https://www.econbiz.de/10003812262
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