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Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Gierl, Heribert; Großmann, Tina - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 60 (2008) 4, pp. 355-384
Persistent link: https://www.econbiz.de/10003719328
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A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu; Narayanan, Sunder - 1996
Persistent link: https://www.econbiz.de/10000957518
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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.; Freling, Traci H.; Skinner, Steven J. - In: Psychology & marketing 26 (2009) 2, pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart; Spence, Mark T.; Gregan-Paxton, Jennifer - In: Psychology & marketing 26 (2009) 2, pp. 122-144
Persistent link: https://www.econbiz.de/10003812262