Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Year of publication: |
1996
|
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Authors: | Viswanathan, Madhu ; Narayanan, Sunder |
Publisher: |
Urbana-Champaign |
Subject: | Informationsökonomik | Economics of information | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Informationsverhalten | Information behaviour | USA | United States | Experiment |
Extent: | 15 S |
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Series: | Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration. - Urbana-Champaign, Ill., ZDB-ID 2262046-1. |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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