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Managing knowledge for new product performance in the high technology industry
Rui, Mingjie; Yang, Jie; Hutchinson, Joe; Wang, Jinjun - In: International journal of technology management : IJTM 41 (2008) 1/2, pp. 96-108
Persistent link: https://www.econbiz.de/10003619081
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The implicit measurement of destination image : the application of Implicit Associations Tests
Yang, Jie; He, Jiaxun; Gu, Yingkang - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 50-52
Persistent link: https://www.econbiz.de/10009349928
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711