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~subject:"Brand image"
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International journal of technology management : IJTM
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Managing knowledge for new product performance in the high technology industry
Rui, Mingjie
;
Yang, Jie
;
Hutchinson, Joe
;
Wang, Jinjun
- In:
International journal of technology management : IJTM
41
(
2008
)
1/2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10003619081
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2
The implicit measurement of destination image : the application of Implicit Associations Tests
Yang, Jie
;
He, Jiaxun
;
Gu, Yingkang
- In:
Tourism management : research, policies, practice
33
(
2012
)
1
,
pp. 50-52
Persistent link: https://www.econbiz.de/10009349928
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3
Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa
;
Yang, Jie
;
Wooldridge, Barbara Ross
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
Saved in:
4
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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