//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How finnair socialized custome...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Beziehungsmarketing
25,169
Relationship marketing
25,141
Social Web
20,166
Social web
20,132
Konsumentenverhalten
14,558
Consumer behaviour
14,544
Online-Marketing
12,863
Internet marketing
12,640
Dienstleistung
7,056
Kundenzufriedenheit
5,795
Customer satisfaction
5,790
Dienstleistungsqualität
4,593
Service quality
4,581
Electronic Commerce
4,565
Deutschland
4,524
Services
4,344
E-commerce
4,317
Germany
4,233
Markenführung
4,172
Brand management
4,162
Kundenintegration
3,889
Customer integration
3,875
Theorie
3,666
Theory
3,632
Online-Handel
3,488
Online retailing
3,479
Viral marketing
3,193
Virales Marketing
3,193
Marketingmanagement
3,091
Marketing management
3,041
Markenimage
2,775
Innovation
2,611
Soziales Netzwerk
2,577
Internet
2,555
Lieferantenmanagement
2,464
Supplier relationship management
2,463
Social network
2,397
USA
2,342
Werbewirkung
2,305
more ...
less ...
Online availability
All
Undetermined
1,598
Free
425
Type of publication
All
Article
2,457
Book / Working Paper
304
Type of publication (narrower categories)
All
Article in journal
2,334
Aufsatz in Zeitschrift
2,334
Aufsatz im Buch
121
Book section
121
Graue Literatur
51
Non-commercial literature
51
Hochschulschrift
38
Arbeitspapier
37
Working Paper
37
Thesis
23
Conference paper
16
Konferenzbeitrag
16
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
13
Case study
11
Fallstudie
11
Lehrbuch
3
Collection of articles written by one author
2
Handbook
2
Handbuch
2
Reprint
2
Sammlung
2
Textbook
2
Fallstudiensammlung
1
Festschrift
1
Interview
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2,664
German
93
Polish
3
French
1
Undetermined
1
Author
All
Loureiro, Sandra Maria Correia
17
Gil Saura, Irene
12
Hollebeek, Linda D.
12
Sreejesh, S.
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Guzman, Francisco
9
Hyun, Sunghyup Sean
9
Khan, Imran
9
King, Ceridwyn
9
Augusto, Mário Gomes
8
Becker, Kip
8
Fetscherin, Marc
8
Huber, Frank
8
Sarkar, Juhi Gahlot
8
Usman, Osly
8
Burmann, Christoph
7
Ekinci, Yuksel
7
Kaushik, Arun Kumar
7
Kucharska, Wioleta
7
Kunkel, Thilo
7
Leckie, Civilai
7
Lee, Seonjeong
7
MacInnis, Deborah J.
7
Nobre, Helena
7
Rahman, Zillur
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Vashisht, Devika
7
Veloutsou, Cleopatra
7
Bang, Nguyen
6
Bilgihan, Anil
6
Brodie, Roderick J.
6
Bruhn, Manfred
6
Chahal, Hardeep
6
Das, Gopal
6
Dwivedi, Yogesh Kumar
6
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Business Information Centre <Toronto>
1
EBS Business School
1
Edward Elgar Publishing
1
Haufe-Lexware GmbH & Co. KG
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universität Greifswald
1
more ...
less ...
Published in...
All
Journal of business research : JBR
159
The journal of product & brand management
103
The journal of brand management : an international journal
94
Journal of retailing and consumer services
93
International journal of internet marketing and advertising : IJIMA
44
International journal of hospitality management
41
Cogent business & management
34
Asia Pacific journal of marketing and logistics
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Psychology & marketing
30
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
28
Marketing intelligence & planning
26
European journal of marketing : EJM
25
Journal of marketing communications
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of promotion management : innovations in planning and applied research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of strategic marketing
22
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of hospitality marketing & management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
International journal of contemporary hospitality management
16
Tourism management perspectives : TMP
16
International journal of advertising : the review of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of internet commerce
13
Technological forecasting & social change : an international journal
13
European journal of marketing
12
International journal of consumer studies
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of technology marketing : IJTMkt
12
Journal of fashion marketing and management
12
Journal of marketing
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of promotion management : JPM
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,760
RePEc
1
Showing
1
-
10
of
2,761
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
2
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
3
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
4
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
5
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
How does brand-related user-generated content differ across social media? : evidence reloaded
Roma, Paolo
;
Aloini, Davide
- In:
Journal of business research : JBR
96
(
2019
),
pp. 322-339
Persistent link: https://www.econbiz.de/10011981056
Saved in:
8
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
9
Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
Saved in:
10
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->