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Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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Evaluating and categorizing cruise lines by ship attributes : a comparison between cruisers and experts
Sun, Xiaodong
;
Xu, Meihua
;
Kwortnik, Robert
- In:
Tourism management : research, policies, practice
84
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012494598
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