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Brand image
Consumer behaviour
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Advertising effects
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Werbewirkung
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Advertising
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Internet marketing
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Online-Marketing
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Markenimage
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Brand management
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Markenführung
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Product Placement
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Product placement
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Brand
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Confidence
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Facebook
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Markenartikel
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Vertrauen
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Viral marketing
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Virales Marketing
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social media
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30-second commercial
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Advertising music
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Advertising repetition
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Attitude toward advertising
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Brand attitude
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Brand attitudes
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Brand placement
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Brand placements
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Cause-Related Marketing
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Cause-related marketing
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Corporate Social Responsibility
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Corporate disclosure
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Corporate social responsibility
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Cross-cultural marketing
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Emotional branding
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Stewart, Kristin
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Journal of business research : JBR
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ECONIS (ZBW)
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
4
Are they humans or are they robots? : the effect of virtual influencer disclosure on brand trust
Muniz, Fernanda
;
Stewart, Kristin
;
Magalhães, Lívia
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1234-1250
Persistent link: https://www.econbiz.de/10014575728
Saved in:
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