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Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena; Kuzior, Aleksandra; Olefirenko, Oleg; … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 78-87
Persistent link: https://www.econbiz.de/10013490931
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Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten
Schmal, Sina Kim - 2016
Persistent link: https://www.econbiz.de/10011509351
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Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten
Schmal, Sina - 2016
Analyse der Berichterstattung über die Einführung des EU-Energielabels für Fernsehgeräte -- Analyse der Beziehung zwischen Produkt, Marke und EU-Energielabel als Involvementauslöser -- Erfassung von Präferenzen für energieeffiziente Fernsehgeräte.
Persistent link: https://www.econbiz.de/10013503448
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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Impact of musical fits and image of different mails on consumer purchase behaviour
Srivastava, R. K. - In: International journal of Indian culture and business … 12 (2016) 3, pp. 318-341
Persistent link: https://www.econbiz.de/10011664461
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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela - In: International journal of sustainable economies … 3 (2014) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti; Shekhar, Shashi; Sharma, Jigyasa - In: International journal of business and globalisation : IJBG 24 (2020) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10012168639