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~subject:"Brand image"
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Brand image
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EuroMed journal of business
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Managing founder-based brand identity during succession
Casprini, Elena
;
Melanthiou, Yioula
;
Pucci, Tommaso
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012297768
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2
The influence of online and offline brand trust on consumer buying intention
Nosi, Costanza
;
Pucci, Tommaso
;
Melanthiou, Yioula
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 550-567
Persistent link: https://www.econbiz.de/10014325593
Saved in:
3
Country of origin effect, brand image and retail management for the exploitation of "Made in Italy" in China
Puccini, Tommaso
;
Simoni, Christian
;
Zanni, Lorenzo
- In:
International marketing and the country of origin …
,
(pp. 154-177)
.
2012
Persistent link: https://www.econbiz.de/10009787679
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