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Brand image
Consumer behaviour
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Social Marketing
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Australasian marketing journal
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
2
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
3
Branding beyond the gender binary
Cooke, Angelica
;
Russell-Bennett, Rebekah
;
Wang, Di
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1621-1632
Persistent link: https://www.econbiz.de/10013280177
Saved in:
4
Effects of personification and anthropomorphic tendency on destination attitude and travel intentions
Letheren, Kate
;
Martin, Brett A. S.
;
Jin, Hyun Seung
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011734070
Saved in:
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