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Brand image
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Journal of business research : JBR
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The journal of product & brand management
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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74
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Journal of the Academy of Marketing Science
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Journal of Islamic marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of travel and tourism marketing
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International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
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38
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35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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ECONIS (ZBW)
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RePEc
1
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1
Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.
;
Brison, Natasha T.
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369
Saved in:
2
The impact of product name on dieters' and nondieters' food evaluations and consumption
Irmak, Caglar
;
Vallen, Beth
;
Robinson, Stefanie Rosen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 45-60
Persistent link: https://www.econbiz.de/10009777164
Saved in:
3
The influence of adverstising on preferences and consumerbehaviour of
health
drink brands
Rahaman, S.
;
Jayaprakash, B.
;
Venkateswararao, M.
- In:
International economics & finance journal : (IEFJ)
7
(
2012
)
1
,
pp. 163-168
Persistent link: https://www.econbiz.de/10009711956
Saved in:
4
Health
halo effects in sequential food consumption : the moderating roles of
health
-consciousness and attribute framing
Her, Eun Sol
;
Seo, Soobin
- In:
International journal of hospitality management
62
(
2017
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011702623
Saved in:
5
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
6
Von Selbstdarstellern und Gesundheitstrinkern : das Phänomen Bionade unter der Lupe
Willmann, Bettina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
6
,
pp. 24-26
Persistent link: https://www.econbiz.de/10003605104
Saved in:
7
The influence of brand association on customer preference : a study on branded carbonated soft drinks
Elangeswaran, Sajiththa
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10010385828
Saved in:
8
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh
;
Ladeira, Rodrigo
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
Saved in:
9
The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
10
Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Ligaraba, Neo
;
Chinje-Bodiong, Nathalie B.
;
Nyagadza, …
- In:
African journal of business and economic research : AJBER
18
(
2023
)
4
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014574273
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