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Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.; Brison, Natasha T. - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369
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The impact of product name on dieters' and nondieters' food evaluations and consumption
Irmak, Caglar; Vallen, Beth; Robinson, Stefanie Rosen - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 45-60
Persistent link: https://www.econbiz.de/10009777164
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The influence of adverstising on preferences and consumerbehaviour of health drink brands
Rahaman, S.; Jayaprakash, B.; Venkateswararao, M. - In: International economics & finance journal : (IEFJ) 7 (2012) 1, pp. 163-168
Persistent link: https://www.econbiz.de/10009711956
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Health halo effects in sequential food consumption : the moderating roles of health-consciousness and attribute framing
Her, Eun Sol; Seo, Soobin - In: International journal of hospitality management 62 (2017), pp. 1-10
Persistent link: https://www.econbiz.de/10011702623
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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier; Lombart, Cindy - In: The journal of product & brand management 19 (2010) 2, pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
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Von Selbstdarstellern und Gesundheitstrinkern : das Phänomen Bionade unter der Lupe
Willmann, Bettina - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2007) 6, pp. 24-26
Persistent link: https://www.econbiz.de/10003605104
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The influence of brand association on customer preference : a study on branded carbonated soft drinks
Elangeswaran, Sajiththa; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 11 (2014) 2, pp. 38-54
Persistent link: https://www.econbiz.de/10010385828
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The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh; Ladeira, Rodrigo; … - In: Journal of food products marketing : innovations in … 25 (2019) 7, pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
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The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang; Le Tan Buu; Nguyen Van Hien - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
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Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Ligaraba, Neo; Chinje-Bodiong, Nathalie B.; Nyagadza, … - In: African journal of business and economic research : AJBER 18 (2023) 4, pp. 235-250
Persistent link: https://www.econbiz.de/10014574273