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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
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How consumer-generated images shape important consumption outcomes in the food domain
Coary, Sean; Poor, Morgan - In: The journal of consumer marketing 33 (2016) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10011472829
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The effect of mental availability on snack food choices
Stocchi, Lara; Kemps, Eva; Anesbury, Zachary - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
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Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes; Bogaert, Eline A. M. - In: Journal of food products marketing : innovations in … 29 (2023) 2/3, pp. 69-81
Persistent link: https://www.econbiz.de/10014289609
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Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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The role of perceived variability and the health halo effect in nutritional inference and consumption
Sundar, Aparna; Kardes, Frank R. - In: Psychology & marketing 32 (2015) 5, pp. 512-521
Persistent link: https://www.econbiz.de/10010527123
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Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
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Szenen-Marketing und Produkt-Positionierung : ein Ansatz zur Zielgruppenfragmentierung
Nöthel, Till - 1999
Persistent link: https://www.econbiz.de/10000998184
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What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve; Janssens, Wim; Leroi-Werelds, Sara; … - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
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Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten
Schmal, Sina Kim - 2016
Persistent link: https://www.econbiz.de/10011509351