How consumer-generated images shape important consumption outcomes in the food domain
Sean Coary (Department of Food Marketing, Saint Joseph's University, Philadelphia, Pennsylvania, USA), and Morgan Poor (Marketing Area, School of Business Administration, University of San Diego, San Diego, California, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Coary, Sean ; Poor, Morgan |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 1, p. 1-8
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| Subject: | Food | Healthy | Images | Indulgent | Savoring | Lebensmittel | Ernährungsindustrie | Food industry | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Ernährungsverhalten | Eating habit | Markenimage | Brand image | Ernährungssicherung | Food security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2015-1337 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011472829