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Brand image
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Theorie
20,678
Theory
20,224
Social Web
20,166
Social web
20,132
Preismanagement
18,935
Pricing strategy
18,847
Soziales Netzwerk
16,331
Social network
15,382
Beziehungsmarketing
10,051
Relationship marketing
10,035
Online-Marketing
8,405
Internet marketing
8,290
Markenführung
8,201
Brand management
8,195
USA
7,613
United States
7,308
Markenimage
6,852
Deutschland
6,465
Online-Handel
6,394
Online retailing
6,380
Germany
5,884
Kundenzufriedenheit
5,764
Customer satisfaction
5,763
Electronic Commerce
5,437
E-commerce
5,261
Unternehmensnetzwerk
4,944
Business network
4,926
Einzelhandel
4,841
Viral marketing
4,773
Virales Marketing
4,763
Retail trade
4,751
Dienstleistungsqualität
4,712
Service quality
4,707
Brand
4,491
Markenartikel
4,489
Innovation
4,420
Experiment
4,267
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3,606
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1,051
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5,918
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902
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3
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20
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8
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2
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196
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4
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Phau, Ian
28
Loureiro, Sandra Maria Correia
27
Diamantopoulos, Adamantios
26
Bang, Nguyen
19
Guzman, Francisco
19
Han, Heesup
19
Usman, Osly
19
Melewar, T. C.
18
Burmann, Christoph
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Huber, Frank
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Fetscherin, Marc
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Gil Saura, Irene
10
Jang, Soocheong
10
Khan, Imran
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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Springer Fachmedien Wiesbaden
8
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Peter Lang GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
381
The journal of product & brand management
247
The journal of brand management : an international journal
226
Journal of retailing and consumer services
224
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
76
European journal of marketing : EJM
75
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Marketing intelligence & planning
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International marketing review
53
Journal of global marketing
53
Journal of strategic marketing
53
Cogent business & management
50
International journal of consumer studies
48
Marketing letters : a journal of research in marketing
48
International journal of internet marketing and advertising : IJIMA
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
43
Journal of travel and tourism marketing
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
36
Tourism management : research, policies, practice
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The IUP journal of brand management : IJBRM
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
32
Journal of marketing research : JMR
31
Qualitative market research : an international journal
31
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ECONIS (ZBW)
6,822
RePEc
1
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1
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date (oldest first)
1
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
2
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
3
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
4
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Saved in:
6
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
7
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
8
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
9
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Saved in:
10
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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