Narrow search
Showing 1 - 10 of 6,458
Cover Image
Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo; Das, Enny - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Cover Image
Relationship brand orientation and internal brand equity at internet service providers : an organization change readiness effect
Tobing, Rudy P.; Suroso; Halim, Rizal Edy; Alif, Gunawan - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 181-193
Persistent link: https://www.econbiz.de/10012667282
Cover Image
Conceptualizing and measuring resistance to change in brand relationships
Ramaswami, Sridhar N.; Raju, Sekar; Page, Dana C. - In: Journal of Indian business research 8 (2016) 3, pp. 180-204
Persistent link: https://www.econbiz.de/10011718863
Cover Image
Made in my village : exploring country of origin effects and bi-national products across cohorts in Ukraine
Sobolev, Victoria; Nelson, Michelle R. - In: Journal of international consumer marketing 32 (2020) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012200802
Cover Image
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu; Tsai, Wanhsiu Sunny; Tao, Weiting - In: Journal of international consumer marketing 32 (2020) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Cover Image
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Cover Image
The impact of social media marketing on purchase intention in a transition economy : the mediating role of brand awareness and brand engagement
Emini, Adelina; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 256-266
The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...
Persistent link: https://www.econbiz.de/10013170486
Cover Image
The role of identity and image in shaping management accounting change
Taylor, Lynda C.; Scapens, Robert William - In: Accounting, auditing & accountability journal 29 (2016) 6, pp. 1075-1099
Persistent link: https://www.econbiz.de/10011585374
Cover Image
Strategy changes, flexibility and brand management : a case study approach of identity-based branding
Burmann, Christoph; Piehler, Rico; Löwa, Antje - In: Management of permanent change, (pp. 217-240). 2015
Persistent link: https://www.econbiz.de/10010466350
Cover Image
Why do product-market strategies fail? : a sociostructural examination under conditions of adherence
Hughes, Paul; Hughes, Matthew; Morgan, Robert - In: Group & organization management : an international journal 35 (2010) 5, pp. 606-635
Persistent link: https://www.econbiz.de/10008729013