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Brand image
Konsumentenverhalten
79,124
Consumer behaviour
78,691
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19,921
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19,618
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19,336
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8,876
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8,863
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8,859
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7,423
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7,420
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7,419
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7,137
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7,055
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7,032
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6,932
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6,533
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5,898
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5,430
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5,427
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5,417
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5,408
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4,670
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4,370
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4,232
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
26
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19
Han, Heesup
19
Usman, Osly
19
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
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14
Sreejesh, S.
14
Burmann, Christoph
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
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Khamitov, Mansur
12
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12
Paul, Justin
12
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12
Wiedmann, Klaus-Peter
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11
Das, Gopal
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Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
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Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
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10
Christodoulides, George
10
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10
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10
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10
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
366
The journal of product & brand management
244
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
European journal of marketing
29
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ECONIS (ZBW)
6,508
RePEc
1
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1
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6,509
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date (oldest first)
1
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert
;
Anderson, Ronald
;
Pounders, Kathrynn
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Saved in:
2
Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios
;
Kapoulas, Alexandros
;
Priporas, …
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 224-232
Persistent link: https://www.econbiz.de/10012153379
Saved in:
3
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
4
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
5
How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.
;
De Boer, Cara
- In:
Journal of business ethics : JBE
161
(
2020
)
2
,
pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
Saved in:
6
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
Toti, Jean-François
;
Sánchez Romero, Andrea Milena
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3125-3161
Persistent link: https://www.econbiz.de/10014448612
Saved in:
7
Consequences of moral transgressions : how regulatory focus orientation motivates or hinders moral decoupling
Cowan, Kirsten
;
Yazdanparast, Atefeh
- In:
Journal of business ethics : JBE
170
(
2021
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012496521
Saved in:
8
Ethical branding in a divided world : how political orientation motivates reactions to marketplace transgressions
Allard, Thomas
;
McFerran, Brent
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 551-572
Persistent link: https://www.econbiz.de/10013426606
Saved in:
9
How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Gils, Suzanne van
;
Horton, Kate E.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 455-463
Persistent link: https://www.econbiz.de/10011980252
Saved in:
10
Ethics
of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
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