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Brand image
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Social Web
20,295
Social web
20,264
Online-Marketing
12,939
Internet marketing
12,829
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12,557
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12,304
Relationship marketing
10,342
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10,312
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8,773
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8,727
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7,912
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7,686
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7,198
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6,584
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6,503
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6,488
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6,298
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5,990
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5,974
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5,811
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5,736
Germany
5,610
Credibility
5,504
Soziale Werte
5,466
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5,458
Social values
5,450
Glaubwürdigkeit
5,328
Advertising
5,284
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5,256
Viral marketing
4,806
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4,786
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4,614
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4,566
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4,561
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4,550
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4,279
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4,238
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
27
Burmann, Christoph
23
Bang, Nguyen
19
Guzman, Francisco
19
Han, Heesup
19
Melewar, T. C.
19
Usman, Osly
19
Japutra, Arnold
17
Sarkar, Abhigyan
17
Bauer, Hans H.
15
Gierl, Heribert
15
Ekinci, Yuksel
14
Pelsmacker, Patrick de
14
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14
Sreejesh, S.
14
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13
Fetscherin, Marc
13
Huber, Frank
13
Romaniuk, Jenni
13
Veloutsou, Cleopatra
13
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Das, Gopal
11
Dens, Nathalie
11
Eisingerich, Andreas B
11
Gil Saura, Irene
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pradhan, Debasis
11
Sattler, Henrik
11
Valette-Florence, Pierre
11
Christodoulides, George
10
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Edward Elgar Publishing
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Mannheim
1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
387
The journal of product & brand management
250
The journal of brand management : an international journal
231
Journal of retailing and consumer services
225
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
79
Journal of marketing communications
79
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
61
Journal of global marketing
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Marketing intelligence & planning
55
Journal of strategic marketing
54
International marketing review
53
Cogent business & management
51
Marketing letters : a journal of research in marketing
51
International journal of consumer studies
48
Journal of marketing
48
International journal of internet marketing and advertising : IJIMA
46
Journal of travel and tourism marketing
46
International journal of advertising : the quarterly review of marketing communications
45
Journal of fashion marketing and management
45
Journal of promotion management : innovations in planning and applied research
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Tourism management : research, policies, practice
42
Journal of Islamic marketing
41
Journal of promotion management : JPM
41
Journal of the Academy of Marketing Science
41
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
35
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
32
Journal of marketing research : JMR
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ECONIS (ZBW)
7,153
Other ZBW resources
67
EconStor
1
RePEc
1
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1
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
The impacts of social media influencer’s
credibility
attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri
;
Rahayu, Mintarti
;
Hapsari, …
-
2022
Persistent link: https://www.econbiz.de/10013398015
Saved in:
4
Consumer perceptions of
credibility
and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
5
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
6
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
7
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
8
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
9
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
10
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
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