Narrow search
Showing 1 - 5 of 5
Cover Image
How to manage heritage brands : the case of sleeping beauties revival
Dion, Delphine - In: The Oxford handbook of luxury business, (pp. 273-286). 2022
Persistent link: https://www.econbiz.de/10013273937
Cover Image
Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Cover Image
Retail luxury strategy : assembling charisma through art and magic
Dion, Delphine; Arnould, Eric - In: Journal of retailing 87 (2011) 4, pp. 502-520
Persistent link: https://www.econbiz.de/10009423189
Cover Image
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine; Borraz, Stéphane - In: Journal of retailing and consumer services 22 (2015), pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Cover Image
Reviving sleeping beauty brands by rearticulating brand heritage
Dion, Delphine; Mazzalovo, Gérald - In: Journal of business research : JBR 69 (2016) 12, pp. 5894-5900
Persistent link: https://www.econbiz.de/10011597535