How to manage heritage brands : the case of sleeping beauties revival
Year of publication: |
2022
|
---|---|
Authors: | Dion, Delphine |
Published in: |
The Oxford handbook of luxury business. - New York, NY, United States of America : Oxford University Press, ISBN 978-0-19-093222-0. - 2022, p. 273-286
|
Subject: | Markenführung | Brand management | Markenimage | Brand image |
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