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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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Quality aspects vs consumption values : what affects intention to book hotels in the post-Covid era?
Ray, Arghya; Gupta, Siddharth; Rana, Nripendra P. - In: Quality management journal : QMJ 30 (2023) 4, pp. 225-243
Persistent link: https://www.econbiz.de/10014373755
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Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
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Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands : a developing country perspective
Srivastava, Ankur; Gupta, Nitin; Rana, Nripendra P. - In: International journal of emerging markets 18 (2023) 9, pp. 2301-2325
Persistent link: https://www.econbiz.de/10014449834
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The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model
Anurag Singh; Patel, Ashok Kumar; Parayitam, Satyanarayana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 304-327
Persistent link: https://www.econbiz.de/10013410694
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Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
Patel, Ashok Kumar; Anurag Singh; Parayitam, Satyanarayana - In: Journal of advances in management research : JAMR 20 (2023) 2, pp. 161-187
Persistent link: https://www.econbiz.de/10014305239
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The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Rama Chandran, Suganya; Rangarai, Hamsalakshmi; … - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 103-121
Persistent link: https://www.econbiz.de/10012241112
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I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti; Parayitam, Satyanarayana - In: International journal of markets and business systems 4 (2020) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012515141
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Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India
Saini, Aarti; Parayitam, Satyanarayana - In: Asia-Pacific journal of management research and innovation 16 (2020) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
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Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana; Kakumani, Lavanyalatha; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 521-540
Persistent link: https://www.econbiz.de/10012483488