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Asia Pacific journal of marketing and logistics
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The antecedents of online brand trust : Malaysian evidence
Syed Shah Alam
;
Norjaya Mohd. Yasin
- In:
Journal of business economics and management
11
(
2010
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10008665606
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2
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
3
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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