Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar, Ahmad Sabri Kassim, Syed Shah Alam and Zuraidah Zainol
| Year of publication: |
2021
|
|---|---|
| Authors: | Nor Asiah Omar ; Kassim, Ahmad Sabri ; Syed Shah Alam ; Zuraidah Zainol |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 41.2021, 5/6, p. 355-381
|
| Subject: | brand equity | consumer engagement | Perceived retailer innovativeness | SMEs | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | KMU | SME | Einzelhandel | Retail trade | Innovation | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2018.1548614 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498578