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Brand loyalty
Beziehungsmarketing
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Consumer behaviour
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Relationship marketing
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Brand image
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Confidence
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Dienstleistungsqualität
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Taiwan
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Viral marketing
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Bekleidung
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Business ethics
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China
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Corporate Social Responsibility
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Huang, Stephen Chi-Tsun
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Juang, Tsui-Ju
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Asia Pacific journal of marketing and logistics
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The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
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