Relationship quality in a coproduction context and the moderating effects of relationship orientation
Year of publication: |
2013
|
---|---|
Authors: | Wu, Shih-hao ; Huang, Stephen Chi-Tsun ; Tsai, Ching-yi Daphne ; Chen, Hsin-i |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 24.2013, 9, p. 1062-1083
|
Subject: | CRM | coproduction | relationship quality | service quality | communication quality | relationship investment | relationship orientation | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management | Produktqualität | Product quality |
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