//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Markenführung"
~type:"article"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenführung
Consumer behaviour
37
Konsumentenverhalten
37
Theorie
18
Theory
18
USA
7
United States
7
Brand
3
Markenartikel
3
Agrarökonomik
2
Agricultural economics
2
Bibliometrics
2
Bibliometrie
2
Cognition
2
Confidence
2
Deutschland
2
Einzelhandel
2
Energieeinsparung
2
Energy conservation
2
Event marketing
2
Event-Marketing
2
Germany
2
Handelsmarke
2
Haushaltsökonomik
2
Household economics
2
Impact assessment
2
Innovation
2
Kognition
2
Kraftfahrzeug
2
Market research
2
Marktforschung
2
Motor vehicle
2
Product management
2
Produktmanagement
2
Retail trade
2
Store brand
2
Vertrauen
2
Wirkungsanalyse
2
Alcohol consumption
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Systematic review
Article in journal
6,741
Aufsatz in Zeitschrift
6,741
Aufsatz im Buch
672
Book section
672
Conference paper
80
Konferenzbeitrag
80
Reprint
65
Case study
32
Fallstudie
32
research-article
24
conceptual-paper
9
non-article
4
review
4
review-article
4
Collection of articles of several authors
3
Festschrift
3
Interview
3
Sammelwerk
3
Übersichtsarbeit
3
Mehrbändiges Werk
2
Multi-volume publication
2
case-report
1
viewpoint
1
more ...
less ...
Language
All
English
3
Author
All
Bergés-Sennou, Fabian
1
Bontems, Philipe
1
Cerviño, Julio
1
Martín Martín, Oscar
1
Ratten, Vanessa
1
Réquillart, Vincent
1
Tsiotsou, Rodoula
1
more ...
less ...
Published in...
All
International marketing review
1
Journal of agricultural & food industrial organization
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Economics of private labels : a survey of literature
Bergés-Sennou, Fabian
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
2
(
2004
)
1
Persistent link: https://www.econbiz.de/10001982160
Saved in:
2
Future research directions in tourism marketing
Tsiotsou, Rodoula
;
Ratten, Vanessa
- In:
Marketing intelligence & planning
28
(
2010
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10008652204
Saved in:
3
Towards an integrative framework of
brand
country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->