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~subject:"Brand management"
~subject:"Pricing strategy"
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International journal of advertising : the review of marketing communications
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31
Journal of promotion management : innovations in planning and applied research
29
International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the quarterly review of marketing communications
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European journal of operational research : EJOR
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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EconStor
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71
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
72
The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention : a study on online gaming communities
Hsiao, Cheng-chieh
;
Chiou, Jyh-shen
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009730283
Saved in:
73
Online marketing in Second Life virtual world
Sharma, Gajendra
;
Baoku, Li
;
Wang, Lijuan
- In:
Asian journal of marketing : the official journal of …
6
(
2012
)
1
,
pp. 10-15
Persistent link: https://www.econbiz.de/10009731633
Saved in:
74
User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10009666325
Saved in:
75
Primary product network size on complementary product sales : moderating effects of customer characteristics
Mai, Enping
;
Yang, Jun
;
Chen, Haozhe
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 851-866
Persistent link: https://www.econbiz.de/10009407663
Saved in:
76
User communities and social software in the video game industry
Burger-Helmchen, Thierry
;
Cohendet, Patrick
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
5/6
,
pp. 317-343
Persistent link: https://www.econbiz.de/10009411537
Saved in:
77
Online games for children
Lei, Li
;
Wanqiang, Shen
;
Edwin Tan Seng Tat
- In:
Understanding the interactive digital media marketplace …
,
(pp. 300-315)
.
2012
Persistent link: https://www.econbiz.de/10009412647
Saved in:
78
Managing sustainable innovation with a user community toolkit : the case of the video game Trackmania
Partmentier, Guy
;
Gandia, Romain
- In:
Creativity and innovation management
22
(
2013
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10009761995
Saved in:
79
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
New Developments in Online Marketing
,
(pp. 77-91)
.
2014
Persistent link: https://www.econbiz.de/10010354584
Saved in:
80
Virtual worlds in competitive contexts : analyzing eSports consumer needs
Weiss, Thomas
;
Schiele, Sabrina
- In:
Electronic markets : the international journal on …
23
(
2013
)
4
,
pp. 307-316
Persistent link: https://www.econbiz.de/10010223064
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