Primary product network size on complementary product sales : moderating effects of customer characteristics
Enping (Shirley) Mai; Jun Yang; Haozhe Chen
| Year of publication: |
2011
|
|---|---|
| Authors: | Mai, Enping ; Yang, Jun ; Chen, Haozhe |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 11, p. 851-866
|
| Subject: | Computerspiel | Video game | Internet | Komplementärgüter | Complementary goods | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407663