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Testing communication effects
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Brand management
Dänemark
16
Denmark
10
Werbung
10
Consumer behaviour
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Konsumentenverhalten
9
Verbraucher
7
Werbewirkung
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Advertising
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Advertising effects
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Emotion
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Theorie
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Theory
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Psychology of advertising
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Werbepsychologie
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Consumer policy
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Deutschland
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Fernsehen
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Germany
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Hörfunkwerbung
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Neuroeconomics
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Neuroökonomie
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Print advertising
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Printwerbung
3
Radio advertising
3
Verbraucherpolitik
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1983-1984
2
Brand
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Brand image
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Children
2
Cognition
2
Decision
2
Entscheidung
2
Innovation
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Kinder
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Kognition
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Markenartikel
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Markenführung
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Hansen, Flemming
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Olsen, Jørgen Kai
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Stenvinkel Nilsson, Ole
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
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Testing the significance of STAS scores for brands
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Stenvinkel …
-
1999
Persistent link: https://www.econbiz.de/10001564799
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