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~subject:"Brand management"
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Brand management
Consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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2
The universality of warmth and competence : a response to brands as intentional agents
Bennett, Aronté Marie
;
Hill, Ronald Paul
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 199-204
Persistent link: https://www.econbiz.de/10009576933
Saved in:
3
The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie
;
Hill, Ronald Paul
;
Oleksiuk, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
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