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~subject:"Brand management"
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Brand management
Australia
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Australien
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Consumer behaviour
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Relationship marketing
15
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Customer integration
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Viral marketing
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Virales Marketing
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Soutar, Geoffrey N.
5
Fujita, Momoko
2
Harrigan, Paul
2
Alden, Dana
1
Devine, Alua
1
Kelley, James B.
1
Lee, Julie A.
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Lee, Julie Anne
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Quester, Pascale
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Riefler, Petra
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Romano, Fernanda M.
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Roy, Rajat
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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2
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
3
Personifying destinations: a personal values approach
Ye, Sheng
;
Lee, Julie Anne
;
Sneddon, Joanne N.
;
Soutar, …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1168-1185
Persistent link: https://www.econbiz.de/10012268353
Saved in:
4
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
5
Specificity of CSR ties that (un)bind brand attachment
Romano, Fernanda M.
;
Devine, Alua
;
Tarabashkina, Liudmila
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10014228878
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