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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Review of marketing science
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Store brand strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
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The effect of entrant brand's ownership on national brands' positioning strategies
Tyagi, Rajeev K.
;
Raju, Jagmohan Singh
- In:
Managerial and decision economics : MDE ; the …
39
(
2018
)
4
,
pp. 475-485
Persistent link: https://www.econbiz.de/10011968978
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